Newsjacking refers to a method of digital marketing that uses news or facts of great relevance to create useful and viral content for your brand. Newsjacking means being constantly aware of current news in order to capitalize on the media’s pull.  This can be either a sporting or musical event or events that are of high social or political importance. The content should be created as quickly as possible and must be original and coherent. Once it has been launched, it is important to promote it so it goes viral by contacting journalists via social media, interacting directly with consumers, and contacting journalists.

Newsjacking allows for more effective company promotion. It involves following the top-trending topics and news on the internet and responding to it with creative, funny and relevant messages. Newsjacking is a cheaper option than expensive ads campaigns. However, it can be very cost-effective if the campaign goes viral.

Newsjacking gives content marketers access to the most popular topics, allowing them to write highly relevant articles. Newsjacking allows content marketers to get their brands on the news and first pages of search results for the most trending keywords.

When newsjacking is done well, it can educate the reader in a creative and valuable way while also elevating the brand. This can be a great way to showcase your organization’s personality and delight your supporters.

To stay up-to-date on breaking news, use software like an RSS feed

To ensure you are notified of relevant topics, set up alerts

You should establish criteria to determine the news types you will focus on. Answer these questions: “What subjects are relevant to our company?” “What do we not want to touch with 10 feet?”

Make a connection between the news and your brand/core value.

Do not wait for the news to get old.

Don’t propagate inaccuracies. If in doubt, don’t post.

Do not set unrealistic expectations about newsjacking. Set SMART goals around expanding your audience.