The Good Rewards loyalty program is a new launch from General Mills created in collaboration with the Fetch Rewards app to offer consumers a brand-specific way to get rewarded. The app will now offer exclusive rewards for the brand’s more than 45 sub-brands with access to a range of additional free loyalty benefits for every product purchased. The rewards program is being launched within the Fetch app, which is free to download on the Apple App Store as well as the Google Play Store.

Chief Brand and Disruptive Growth Officer at General Mills Doug Martin spoke on the new Good Rewards loyalty program saying, “We have seen a shift in the way consumers interact with brands. This partnership with Fetch Rewards will allow us to meet our consumers with personalized, digital-first experiences and rewards that best meet their own needs. Good Rewards will be the first program of its kind for General Mills, and we are excited to bring our consumers a fun, easy opportunity to save on groceries, no matter where they shop, which of our brands they love or which they choose to put in their cart.”