Chico’s teamed up with Poq Commerce to launch a new dedicated Chico’s app. This application goes beyond traditional retail store applications by not only allowing customers to navigate an online inventory and locate stores, but also allow customers to scan in-store barcodes and view content carousels.

The barcode scanning tool allows customers to immediately retrieve more information on an item simply by scanning it. Scanning the barcode will open the online page for the scanned item, which will then display pricing, product details, product variations, item availability, and more.

The application also simultaneously integrates Chico’s loyalty member program. The app has an individual member dashboard that shows exclusive discounts, accrued points, and other key loyalty member features. This application is intended to increase the volume of sales per quarter while freeing up employee time to focus on other on-the-job tasks.

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