Superdrug, a leading UK-based health and beauty retailer, has teamed up with TikTok to launch a new in-store activation called #SuperShow.

The #SuperShow will take the form of a talent show designed to connect Superdrug stores with TikTok users. The competition will see participants take on three unique challenges, each of which draws inspiration from a specific Superdrug product. The challenges will be completed in designated “Creator Booths,” where participants can film their own content while in-store at various Superdrug locations.

“Superdrug has embraced TikTok over recent years with our store teams immersing themselves in content creation and their own local accounts, so we are thrilled to have even more of a presence on the app and bring the #SuperShow talent search to our customers,” said Superdrug head of marketing, Gemma Mason.

Image Credit: Shutterstock