Newsjacking

David Meerman Scott, a marketing expert and author, coined the term newsjacking. It is composed of the English

David Meerman Scott invented the term "newsjacking" in 2011. He wrote his book, "Newsjacking: How To Inject Your

If there ever was a single most effective-yet-dangerous technique to generate instant brand awareness for your business, it's

What is newsjacking (definition)? Newsjacking is a PR tactic in which an organisation leverages existing news in order

Marketers have been using newsjacking to promote their products and services since the 2000s. A newsjacker is a

Newsjacking was a term that David Meerman Scott coined in his book "Newsjacking". It is the act of