The Association for Butterflies is a non-profit organisation dedicated to the welfare of butterflies through conservation, research, education, and support to professional butterfly farmers.

In an effort to raise public awareness about the benefits and necessity of butterfly conservation, the AFB hereby declares the first Saturday of June as Butterfly Education and Awareness Day (BEAD). We believe that with the creation of a international day to celebrate butterflies we will promote the importance and joy of butterfly gardening and habitat creation/restoration.

Aesthetically pleasing, important pollinators, and excellent teachers of metamorphosis, the butterfly can be celebrated through a variety of activities.