English Tourism Week – Friday 18 – Sunday 27 March 2022
VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders. The week provides an essential opportunity to raise awareness of the sector to key stakeholders including MPs, with VisitEngland working to support English destinations with political engagement nationally, regionally and locally, and the recovery of the sector.

Making up 80% of the UK’s visitor economy, English tourism in 2019 generated over £100 billion a year and supported 2.6 million jobs and is a major employer of school leavers and young people, as well as an incubator for entrepreneurs and innovation. It provides a spotlight to put tourism front of mind with key stakeholders and showcase the amazing work that goes on each and every day to build strong and resilient destinations. Local MPs will be supported with the information they need to understand just how important tourism is in their local area.

English Tourism Week can:

Provide an opportunity to engage with your local stakeholders such as local MPs to bring attention to tourism’s contribution in your area
Increase awareness amongst domestic and overseas visitors of the value and quality of the English tourism offer and encourage domestic travel.

The theme for this year’s English Tourism Week is “You’re Welcome” to send the message that everyone working in tourism is ready and willing to welcome visitors back and are working hard to do so.
Download the toolkit and get involved
The toolkit below includes a series of digital assets for use on Facebook, Twitter, Linkedin and Instagram: