With both an ageing population and individuals of all ages with more complex needs that require additional social care support, there is an increasing requirement to recruit and retain staff in the adult social care sector.

In Hertfordshire alone, we currently need to recruit around 4,000 paid carers each year. The Good Care Campaign is about celebrating the great work you and your staff do each and every day and sharing it via the campaign. It is your chance to engage and inspire the public to consider social care as a great career choice and recruit more people to work for you.

We are campaigning to raise the profile of the social care sector and to promote the great career opportunities and progression available to those who choose a career in social care.