Sponsored by the American Dental Association in partnership with Crest and Oral B, the month long awareness campaign aims to work with children, caregivers, teachers and other professionals to raise awareness of the benefits of good oral health care.

Many of us take for granted the benefits of taking good care of our teeth however it is important that we inform children and reinforce the message regularly.

Tooth decay is the most common of chronic diseases amongst children and therefore there is obviously much more than we can do to promote good oral hygiene.

Its hardly surprising that tooth decay is so prevalent amongst children if the daily battle to get the children in our household is anything to go by! That is why we think that this campaign is one to get involved with, promote and learn from particularly in our children’s schools. Anything to make mornings and bedtimes run that little bit more smoothly!

The ADA have a vast amount of information on their website all aimed at educating and inspiring youngsters to enjoy cleaning their teeth and to help make it become a part of their daily routine. A theme is set each year with 2021’s theme is due to be announced shortly.