While Benjamin Franklin can be considered the first mail order entrepreneur in the world, it was the anniversary of Montogomery Ward’s 1872 first catalogue that gave rise to National Mail Order Catalog Day. It grew from a single product page to become a terrifying monster that could be used to inflict fear on the most savage postal workers.

Unfortunately, Montgomery Ward’s behemoth has passed away. However, stalwarts like Sears continue to carry the torch. Hammacher Schlemmer, which still sells tools and building materials, is the catalog with the longest running run.

You can celebrate the day by signing up to receive a few mail-order catalogues and ordering some goodies. If your postman is not patient, running shoes can be a good place to start.