Christmas is so much more than just a dinner on December 25th.

Christmas stands for something, and so do we. That’s why we’re launching The Northern Christmas Week to support northern businesses and individuals that missed out on more than just Christmas day.

We’re making 16th – 22nd August 2021 the new Christmas 2020.

Let’s be honest – after the year 2020 turned out to be and with 2021 not starting off much better, we all need a good dose of that festive cheer. But, we’re bringing people back together with the spirit of Christmas, AND giving local businesses a festive boost.

Sure, we did our best to keep the office Christmas party alive – we’re Northerners, after all. But while we were forced to party as best we could over Zoom, our hospitality industry faced over £700m in losses from a lack of Christmas office parties alone. And let’s not even talk about the biggest annual decline of retail sales on record that happened in 2020.

That’s why up North we’re declaring 16th – 22nd August 2021 the new Christmas 2020 and we want you to join us!

The Northern Christmas is our way of giving back and helping the hospitality industry bounce back – and an excuse for a good knees up.

It’s for the Christmas lovers that didn’t get the festive season they deserved. It’s for the person who puts their tree up straight after Halloween. The organisational wizard that has every gift bought and wrapped by Autumn. The social butterfly that dedicates the whole of November to attending every Christmas bash they can wangle an invite to.

It’s for the proud owner of an independent retailer that missed out on the Christmas rush. It’s for the bar manager that never got to showcase their ridiculously glittery Christmas cocktail. The restaurant owner that couldn’t wait to welcome every extended, dysfunctional and downright bonkers family through their doors to make Christmas dinner memories that last a lifetime.

It’s for everyone who doesn’t believe Christmas 2020 should be a write-off, just because it didn’t happen on December 25th.

Let’s make August 2021 a Northern Christmas we’ll never forget.

However you choose to celebrate, we want to hear about it. Let us know how you’re celebrating and supporting your local businesses on social media, using the hashtag #MyNorthernChristmas

Want to celebrate directly with us? We’re hosting a PARTY too! Visit us here .