Road Safety Week UK: Raising Awareness and Saving Lives

Road Safety Week is the UK’s biggest annual road safety campaign, founded in 1997 by the charity Brake. This important awareness week brings together schools, emergency services, employers, local authorities, and communities to share life-saving messages and promote safer roads for everyone. Held every November, it’s a time to educate, engage, and inspire action — because every road death or injury is preventable.

Key Facts About Road Safety Week

How to Get Involved in Road Safety Week

There are many ways individuals and organisations can take part. Whether you’re a parent, teacher, employer, or emergency responder, you can help spread the message and make a real difference:

• Make the Brake Pledge and share it in newsletters or social media
• Put up awareness posters and road safety messages around your organisation
• Host an assembly or event focused on safe driving and pedestrian awareness
• Fundraise for Brake or donate directly to support their life-saving work
• Team up with local businesses, councils, or emergency services for a community campaign
• Use Brake’s free action packs for schools and workplaces

You don’t need a big budget or a large team — even small gestures and shared conversations can have life-saving results.

Who Takes Part in Road Safety Week?

Brake welcomes involvement from a wide range of people and groups, including:

• Nurseries and schools
• Employers and local businesses
• Driving instructors and road safety professionals
• Army bases and emergency services
• Police, firefighters, and paramedics
• Local councils and campaigners
• Parents and young people

Frequently Asked Questions

When is Road Safety Week?

It usually takes place in mid to late November. The exact dates are announced each year by Brake. For example, in 2024, it is expected to run from 18–24 November.

What is the Brake Pledge?

It’s a personal commitment to follow six key road safety behaviours: slow, sober, secure (seatbelts), silent (no mobile phones), sharp (alert and well-rested), and sustainable (choosing eco-friendly travel). It’s free and easy to take part.

How can schools participate?

• Hold assemblies and classroom talks
• Involve students in road safety poster competitions
• Invite local emergency services to give talks or demos
• Use Brake’s downloadable education packs

Can I host my own Road Safety Week event?

Absolutely. Brake encourages individuals and organisations to run independent events — large or small — to raise awareness and funds for safer roads.

Future Dates for Road Safety Week UK

Hashtags for Road Safety Week

• #RoadSafetyWeek
• #BrakeCharity
• #DriveSafe
• #SpeedDown
• #ThinkRoadSafety
• #BrakePledge