World Tourism Day: September 27th

World Tourism Day is celebrated annually on September 27th to highlight the social, cultural, political, and economic value of tourism — and its potential to contribute to sustainable development. Established by the United Nations World Tourism Organization (UNWTO), the day celebrates how travel broadens the mind, connects communities, and transforms lives.

Whether it’s discovering new landscapes, learning about diverse cultures, or simply experiencing life from another perspective, tourism continues to be a powerful force for growth and understanding. With over 1 billion international arrivals every year, tourism plays a vital role in the global economy and offers unique opportunities for countries around the world.

Key Facts About World Tourism Day

Tourism Through the Ages

Tourism is one of the oldest human traditions. From religious pilgrimages in the Middle Ages to leisure travel among the elite during the Renaissance, people have always sought to explore the world beyond their borders. Today, thanks to lower transport costs and growing middle classes, tourism is more accessible than ever — and it’s expected to grow by 3% annually through 2030.

UNWTO and the Global Code of Ethics

The UNWTO promotes tourism as a driver of economic development and cultural understanding. Through the Global Code of Ethics for Tourism, the organisation encourages:

• Universal accessibility in tourism
• Protection of local cultures and traditions
• Job creation, especially for youth and women
• Respect for the environment and heritage sites

How to Celebrate World Tourism Day

• Travel (near or far) – Explore your local area, visit a nearby town, or plan your next international adventure
• Promote sustainable tourism – Support eco-friendly travel providers and local artisans
• Share your travels – Post photos or blog about destinations that inspired you
• Plan your dream trip – Even if you can’t go now, research and build an itinerary
• Raise awareness – Use your voice to promote fair jobs and ethical travel practices in the tourism sector

Frequently Asked Questions

What is the theme of World Tourism Day?

Each year, the UNWTO announces a theme that reflects global tourism priorities. Past themes include “Tourism and Jobs” and “Rethinking Tourism.” Check the UNWTO website for the current year’s theme.

Why is tourism important?

Tourism promotes economic growth, cultural exchange, global awareness, and employment. It’s a major income source for developing nations and helps preserve heritage and biodiversity when managed responsibly.

How can tourism be sustainable?

• Support local businesses
• Choose eco-friendly accommodations
• Respect cultural norms and traditions
• Minimise waste and plastic use
• Visit off-the-beaten-path destinations to reduce overcrowding

Future Dates for World Tourism Day

Hashtags for World Tourism Day

• #WorldTourismDay
• #TravelForChange
• #SustainableTourism
• #ExploreResponsibly
• #TourismMatters
• #WTD2024