Newsjacking refers to a method of digital marketing that uses news or facts of great relevance to create useful and viral content for your brand. Newsjacking means being constantly aware of current news in order to capitalize on the media’s pull. This can be either a sporting or musical event or events that are of high social or political importance. The content should be created as quickly as possible and must be original and coherent. Once it has been launched, it is important to promote it so it goes viral by contacting journalists via social media, interacting directly with consumers, and contacting journalists.
How can newsjacking help promote a company?Emir2022-10-19T00:49:22+01:00
Newsjacking allows for more effective company promotion. It involves following the top-trending topics and news on the internet and responding to it with creative, funny and relevant messages. Newsjacking is a cheaper option than expensive ads campaigns. However, it can be very cost-effective if the campaign goes viral.
How does Newsjacking help content marketing?Emir2022-10-19T14:34:05+01:00
Newsjacking gives content marketers access to the most popular topics, allowing them to write highly relevant articles. Newsjacking allows content marketers to get their brands on the news and first pages of search results for the most trending keywords.
David Meerman Scott says newsjacking becomes less effective after a certain point in the story’s lifecycle. You will be competing with more voices if you delay contributing to the discussion. You’ll be more successful if you respond quickly to breaking news and are the first to respond with creative or clever ways.
How to do NewsJacking wellEmir2022-10-19T14:37:31+01:00
When newsjacking is done well, it can educate the reader in a creative and valuable way while also elevating the brand. This can be a great way to showcase your organization’s personality and delight your supporters.
NewsJacking Best Practise: Timing is everythingEmir2022-10-19T14:38:32+01:00
Although newsjacking can help your organization get media attention and increase awareness, it is important to be cautious. You can confuse your audience by using stories that are not directly related to your work. This could lead to confusion and even discredit for your organization.
Pizza Hut saw an opportunity for profit from the solar eclipse and tweeted: “The sun has gone. The moon is in. We have a pizza for you.” The tweet was retweeted over 14,000 times and gained media attention