The new Fruit-tella Ice Lollies from the Perfetti Van Melle-owned brand are being launched into Iceland and The Food Warehouse locations in the UK for consumers to enjoy this summer.

The treats feature an eye-catching format achieved with the brand’s traditional candy flavors including Orange, Lemon and Strawberry in every serving. Crafted with real fruit juice, the frozen treats are HFSS-compliant with a low-sugar, low-far and low-salt recipe for consumers to feel good about.

Area Licensing Manager of Perfetti Van Melle Marta Ballesteros commented on the new Fruit-tella Ice Lollies saying, “Iceland have created an amazing ice cream that looks like a skewer of Fruit-tella candies that will be the delight at any family barbecue. We also love their use of natural ingredients and fruit juice that make it the perfect treat to say yes to in summer.”